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Trusted by the Best

It began with Oprah in 1998 — my mother's wish and my first big leap. Since then, the world's most inspiring women and men have trusted me to guide midlife wellness with purpose and power.

Trusted by the Best

The women who trust Jorge

Bonus · Bally Total Fitness

National spokesman for Bally Total Fitness

The first big national partnership of my career — a coast-to-coast tour of Bally gyms and a national television commercial for The 12-Second Sequence®.

Jorge Cruise beside the Bally Total Fitness 12-Second Sequence tour poster with the red B logo

When The 12-Second Sequence came out, Bally Total Fitness chose me as their national spokesman — the red B was everywhere, and so was I. We filmed a national television commercial inside a Bally club, then took the book on the road to their gyms across the country to train members in person. It was the first major partnership I ever did with a national company, and it changed everything about how I taught strength.

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Doctors

The doctors who trust Jorge.

Endorsements from the medical, longevity and integrative-health community — from Jorge's book library and podcast appearances.