More Time®
My 40th book — MORE TIME PROTOCOL™: The 2-Hour Method — coming next year. The three daily protocols that shift your lifespan to its maximum, brought to everyone.

Book No. 40 · Coming Next Year
The evolution of longevity.
After 30 years and 39 books, MORE TIME PROTOCOL™ is the most important book I've ever written — and not because it's my 40th. At 55, maximizing the time I have left has become my number-one daily practice.
This book stands on the shoulders of the thought leaders who taught us to fast — Tony Robbins, Andrew Huberman, Dr. Jason Fung, Dr. Mindy Pelz, Dr. William Li — and builds a full architecture on top of it. Belly Goes First is the base: time-restricted eating that burns visceral fat before anything else. Alongside it, I bring 30 years of experience with the two forces that quietly sabotage every fast — emotional hunger and social hunger — and the critical distinction that finally makes fasting sustainable. Muscular Repair is the middle: three daily practices that rebuild the organ of longevity. And Circadian Repair is the apex: the deep sleep that lets the whole architecture hold.
Part of what makes this book different is the hand-curated collection of brands and partners I use personally and recommend to my closest celebrity and high-net-worth clients — and now, to you. Without them, the protocols would be harder to live. See below for a few of the trusted partners I've marked More Time Approved.
Members of any Jorge Cruise coaching tier receive an advance, signed copy — the only way to get it this year.
The Architecture
More Time Approved is my personal guarantee. Every brand below has been tested and used by me in my own daily practice — and each one delivers a transformation you can feel within the first week of using it.
Peelers
Elevate your movement with Peelers luxe athletic wear.
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SunLife Organics
SunLife Organics exists for three simple reasons — to love, heal and inspire.
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Suno
AI music that turns hard moments into blessings — and lifts dopamine through meaning.
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SweetLeaf
A sweet, guilt-free lift that feels indulgent without breaking your fast.
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Navitas Organics
Nourish your morning with the superfood Kelly Ripa and I both love.
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M Beauty Clinic by Dr. Tess Mauricio
Personalized anti-aging regenerative medicine utilizing cutting-edge technology.
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Brooke Burke Body App
Transform your body, mind and spirit with my bestie, Brooke Burke.
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Apple Watch Ultra 3
Train smarter and reach your personal best with advanced metrics.
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Primal Kitchen
Midlife meals can be joyful.
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Normatec
Compression recovery that lifts mood and legs in midlife.
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Joovv
Dopamine-boosting red light for mood, skin, and sleep.
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Johnston Accountancy
Financial clarity that lifts your mood and frees your mind.
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