Take the FREE 3-minute BELLY GOES FIRST Assessment for your personalized starting point:
* Educational and informational only. Not medical advice. Consult your physician before any diet, supplement, fasting, exercise, or wellness change. Full medical disclaimer.
Take the FREE 3-minute BELLY GOES FIRST Assessment for your personalized starting point:
* Educational and informational only. Not medical advice. Consult your physician before any diet, supplement, fasting, exercise, or wellness change. Full medical disclaimer.
Jorge Cruise Companies · Our second chapter
Our ethos — BELLY GOES FIRST.
Thirty years of coaching. Twenty-five years as an author. 10.5 million books sold. Everything I have learned about fitness and nutrition has brought me here: helping you build a sustainable routine for a healthier life, with a daily rhythm of eating and rest that is enjoyable enough to keep.
BELLY GOES FIRST is our ethos, with daily autophagy as a focus — the body’s natural cellular recycling process. My coaching framework works toward a 16-hour overnight fast and an eight-hour eating window when appropriate. Not another test of willpower: a delicious, practical approach to physical, emotional, and social hunger.
At 55, I am dedicating my next 30 years to this work. My 40th book, MORE TIME PROTOCOL™: THE NEW SCIENCE OF LONGEVITY, opens that second chapter. A changing waistline is one way we follow progress; the purpose is a healthier life, not simply a smaller body.
Fasting research is evolving. A 16-hour fast does not guarantee autophagy, belly-fat loss, or a longer lifespan. Fasting is not suitable for everyone; seek medical guidance, especially if you take medication, are pregnant or breastfeeding, or have a history of an eating disorder.
The Jorge Cruise Podcast
Returns Monday,
November 2, 2026.
30 years of coaching. A new chapter in the conversation — Part 2 with Dr. Jason Fung.
02 · The Coaching
Virtual Jorge.
Anytime.
Thirty years of coaching, 39 books, Oprah, Steve Harvey, Khloe Kardashian — all inside Virtual Jorge. Less than a Starbucks coffee a day.
Forthcoming · Jorge’s 40th book
More Time Protocol™
The New Science of Longevity
Enjoyable eating rhythms, everyday movement and better rest — a new chapter, forthcoming.
04 · Zero Hunger Water
The Hunger Eraser™
Zero Hunger Water® is the mineral water add-in I developed to support my time-restricted eating routine. It brings a delicious ritual to our bigger mission: helping people build a rhythm they enjoy and can follow over time. It is not a replacement for prescribed medication, and individual results vary.
At launch, coaching in the Jorge Cruise Community will be included with any paid Zero Hunger Water subscription. Premium live coaching plans are separate.