Jorge Cruise
Hi, and welcome. I work with Jorge Cruise as part of his team. Thirty years of coaching, twenty-five years as an author, and 10.5 million books sold have brought Jorge to a new chapter. He has delivered protocols to Oprah Winfrey, Steve Harvey, and Khloé Kardashian. Today, at 55, his focus is clear: longevity is the mission, and time-restricted eating is the practice at the heart of Jorge Cruise Companies. His ethos is daily autophagy, the body’s natural cellular recycling process. His coaching works toward a sixteen-hour overnight fast and an eight-hour eating window when appropriate, with delicious routines and support for physical, emotional, and social hunger. Fasting is not suitable for everyone, and it does not guarantee autophagy or a longer life. Jorge is dedicating his next thirty years to helping people enjoy a healthier daily rhythm. His fortieth book opens that second chapter. Apply for the free six-week challenge beginning November 9, 2026, 25 days from now. You can also explore the Lose Belly Fat First Assessment, listen to the podcast with Dr. Jason Fung, discover Virtual Jorge, or learn about the Zero Hunger Water ritual. Thank you for being here. I will now read the page for you.
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“Creator of Zero Hunger Water.”

Dr. Will Cole·The Art of Being Well

“Drink this in your fasting window.”

Dr. Mindy Pelz·author of Fast Like a Girl

“Your Zero Hunger Water manages the hunger.”

Dr. Jason Fung·author of The Obesity Code

“I’m eternally grateful to Jorge for creating a simple lifestyle plan.”

Christiane Northrup, M.D.·#1 New York Times bestselling author of The Wisdom of Menopause

“Eat well without dieting or going to the gym with Jorge’s strategies for breakfast, lunch and dinner.”

Mehmet Oz, M.D.·host of The Dr. Oz Show

“Jorge gets it right. His recipes make eating smart easy. I recommend them highly.”

Andrew Weil, M.D.·author of Why Our Health Matters

“Jorge knows, as I do, that excess sugar in our diets is among the most important factors conspiring against our waistlines and our health.”

David Katz, M.D.·Yale University Prevention Research Center

Find out more →Read the science

Take the free 3-minute Lose Belly Fat First Assessment for your personalized starting point:

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* Educational and informational only. Not medical advice. Consult your physician before any diet, supplement, fasting, exercise, or wellness change. Full medical disclaimer.

Jorge Cruise Companies · Our second chapter

Our ethos — belly goes first.

The silent coin animation shows both sides and stops while hovered or focused. While this coin is focused, press Escape to keep the animation paused after leaving the coin. Enter follows the link to Jorge’s story. Reduced motion shows a still image.

Thirty years of coaching. Twenty-five years as an author. 10.5 million books sold. Everything I have learned about fitness and nutrition has brought me here: helping you build a daily rhythm of eating and rest that is enjoyable enough to keep.

Our ethos is daily autophagy — the body’s natural cellular recycling process. My coaching framework works toward a 16-hour overnight fast and an eight-hour eating window when appropriate. Not another test of willpower: a delicious, practical approach to physical, emotional, and social hunger.

At 55, I am dedicating my next 30 years to this work. My 40th book, MORE TIME PROTOCOL, opens that second chapter. A changing waistline is one way we follow progress; the purpose is a healthier life, not simply a smaller body.

Apply for the November 9 challenge

Fasting research is evolving. A 16-hour fast does not guarantee autophagy, belly-fat loss, or a longer lifespan. Fasting is not suitable for everyone; seek medical guidance, especially if you take medication, are pregnant or breastfeeding, or have a history of an eating disorder.

01 · The Jorge Cruise Podcast

Jorge Cruise

An all-new episode.

Coming soon · with Dr. Jason Fung

Our first-ever in-person sit-down, filmed in San Diego, on his new book The Hunger Code — physical, emotional, and social hunger — plus the GLP-1 distinction that changed how I coach: a two-year window, a jump-start, not a lifestyle.

Learn moreCatch up — Part One
Virtual Jorge coaching experience

02 · The Coaching

Virtual Jorge.
Anytime.

Thirty years of coaching, 39 books, Oprah, Steve Harvey, Khloe Kardashian — all inside Virtual Jorge. Less than a Starbucks coffee a day.

Learn more

03 · The Book

Get my 40th book free.

MORE TIME PROTOCOL book cover

Apply for my free six-week challenge beginning November 9, 2026, and receive an early copy of MORE TIME PROTOCOL, my 40th book. It opens the second chapter of Jorge Cruise Companies: enjoyable time-restricted eating, a daily rhythm, and a focus on longevity.

Join the Six-Week Challenge

04 · Zero Hunger Water

The Hunger Eraser™

Zero Hunger Water Blood Orange electrolyte stick

Zero Hunger Water® is the mineral water add-in I developed to support my time-restricted eating routine. It brings a delicious ritual to our bigger mission: helping people build a rhythm they enjoy and can follow over time. It is not a replacement for prescribed medication, and individual results vary.

Every subscription includes VIRTUAL JORGE FREE — a $127 value, every month.

Learn more