In honor of my dad

Active service & retired military get 50% off coaching.

In honor of my dad, Mel, every U.S. active-duty service member and veteran receives 50% off my coaching program, for life. Use code MEL50 at checkout. Thank you for your service.

Melvin 'Mel' Cruise in U.S. Army uniform — restored portrait
My dad, Mel · U.S. Army

My dad served in the U.S. Army — my compass for logic, strength, and discipline. He lived to eighty-two, met every one of his grandchildren, and outlived my mom. You can read her story here. I miss them both, every day.

When Dad passed five years ago, he left me his 2015 Chevy Volt. I sold my Porsche, made a promise to always buy American, and had the plate customized to OHGRH20 as I build Zero Hunger Water. That car keeps me close to him — disciplined, focused, grateful.

If you or your family have served, the MEL50 50% discount is yours — veterans, active-duty, spouses, and kids. I'm an Army kid. This one's personal.

The man who first showed me the body is the most extraordinary machine on earth. I miss my dad.

Favorite memories of my dad.

Mel Cruise with his bride on their wedding day, September 15, 1967

Mom and Dad on their wedding day · September 15, 1967. Read my mom's story here.

Jorge Cruise as a toddler on his father Mel's shoulders, 1973

On Dad's shoulders · 1973 — the first man who ever carried me.

Dad's message just before my 40th birthday · 2015

Parker, Grandpa Mel, Jorge and Owen — one of our last visits together

Three generations — Parker, Grandpa Mel, Jorge & Owen · one of our last visits together

Jorge with Sigma Chi brothers Rich and Stephan behind Dad's 2015 Chevy Volt

With my Sigma Chi brothers Rich & Stephan — behind Dad's Chevy Volt.