Jorge Cruise Electronic Press Kit
This press kit covers thirty years of 13× New York Times bestselling author Jorge Cruise's work — from his beginning days with Oprah Winfrey all the way to his three current projects: Virtual Jorge, his forthcoming 40th book, MORE TIME PROTOCOL®, and Zero Hunger Water®. Download the whole kit as a PDF, or browse below.
covers, segments, long-form · every link live
What's below
Contents.
01 · The bio
Jorge Cruise — 13X New York Times best-selling longevity author.
Jorge Cruise, 55, father of two sons, is the 13-time New York Times bestselling longevity author, renowned fitness trainer, television personality, and podcast host known for his Belly Goes First method.
Jorge Cruise — born March 6, 1971 in Mexico City to a Colombian-born film-star mother and an American electronic-engineer father — is a 13-time New York Times bestselling longevity author, renowned fitness trainer, television personality, and podcast host known for simplifying wellness.
A self-described “fat Colombian-American kid” who was picked on for his weight and grew up loving fried plantains, Cap’n Crunch, and all-you-can-eat buffets more than pushups, Jorge found his calling after graduating from UC San Diego with credentials from the Cooper Institute, ACSM, and ACE. He launched his career at the ultra-elegant Sporting Club at the Aventine in La Jolla, where Anthony Robbins and his family became his very first clients.
When his mother, Gloria, passed away in February 1998, she left him with a challenge: take his message to Oprah Winfrey so the world would know that fitness could be simple. Nine months later he was on The Oprah Winfrey Show — and everything changed.
Since then, Jorge has authored 39 titles and sold more than 10.5 million books in over sixteen languages. He is a contributor to Good Morning America, Today, Rachael Ray, EXTRA, LIVE with Kelly and Mark, The View, and Khloé Kardashian’s Revenge Body, with columns in USA Today, AARP, First for Women, and Woman’s World. He hosts the Jorge Cruise Podcast (125,000+ listeners) and created Zero Hunger Water®, his forthcoming functional beverage. His protocols have followed President Bill Clinton, Steve Harvey, Jennifer Lopez, Angelina Jolie, Lucy Liu, Kyle Richards, Eva Longoria, Brooke Burke, Tony Robbins, Countess Luann, and Dorinda Medley.
Today, at 55, Jorge is the father of two sons and still the case study for his own work. His life’s mission — distilled into his More Time Protocol® and delivered through his site, Virtual Jorge, and Zero Hunger Water® — is to help you time-shift your lifespan to its maximum, where you become truly unstoppable.
02 · The snapshot
Everything on one page.
The one-sheet: reach, sales, audience, quotes and the best-selling series — formatted for a media deck.
03 · The chronology
1996 to book No. 40.
04 · By the numbers
Thirty years. Thirty-nine books.
One method.
The proof lives in the numbers, the pull quotes, and the people who trusted the method first.
November 1998. My mother, Gloria, had passed away nine months earlier, and her last challenge to me was to take the message to Oprah Winfrey so the world would know that fitness could be simple. This is backstage at Harpo Studios the day it happened — “Let’s lose weight, fast.” Everything that followed — thirty-nine books, 10.5 million readers, thirteen New York Times bestsellers — started in that hallway.
For the full story — thirteen bestsellers, the Oprah moment, the science behind More Time Protocol, and the family chapter that started it all —
Read the full bio on Substack →05 · As covered in
“A three-pronged approach to weight loss and overall health.”
“Start off each A.M. with Cruise.”
“Thousands will be touting Mr. Cruise as the reason their bathing suits fit well this summer.”
“We trust Jorge with our New Year's resolutions.”
06 · In their own words
Trusted by the ones the world watches.
07 · Best-selling series · millions sold
Four series. 10.5 million copies.
Also released · 2026
Victor Sol — Needed This
Not a book: a six-track EP released this year by Victor Sol (“victorious light”), the AI artist Jorge created to turn the trauma of the past into power. It is a working example from the forthcoming 40th book, MORE TIME PROTOCOL® — the emotional-hunger pillar, alongside physical hunger (the 2-Hour Method) and social hunger.
08 · The Jorge Cruise Podcast
The conversations that shaped the method.
09 · Print features
Covers, spreads — and one comic book.
Khloé Kardashian in OK!, O, The Oprah Magazine, The New York Times, Oprah's Guide to Life, San Diego Magazine, USA WEEKEND, Publishers Weekly, The Costco Connection, Dallas Voice, and The Amazing Spider-Man.
OK! Magazine · Khloé Kardashian
"All Fired Up" — hand-picked by Khloé Kardashian for Revenge Body to train the client no one else could reach, and the high-protein, low-carb Margherita pizza built for her. It's the same idea behind Khloud, Khloé's protein popcorn and chips, today.
Read the full story →
O, The Oprah Magazine
"Let's Lose Weight Fast!" — the cover feature, with Jorge's 8-Minute Moves printed as the centerfold workout Oprah's editors chose for their readers.
See the cover & centerfold →
The New York Times · Sunday Styles
"Feeding the Hunger for the Next Diet Book" — the Sunday Styles cover feature on The 3-Hour Diet, the book that put eating every three hours into the national conversation.
Read the full spread →
O, The Oprah Magazine — Guide to Life
Oprah's Guide to Life — the keepsake book collecting O's best advice, with the 8-Minute method printed inside for millions of readers.
Read the story →
San Diego Magazine · 50 People to Watch
The "50 People to Watch" issue — the first time Jorge's hometown magazine put him in print, calling him the country's leading weight-loss expert after The 3-Hour Diet.
Read the full story →
San Diego Magazine
"8 Hot Fitness Trends" — the cover of Jorge's hometown magazine, the annual fitness issue built around what actually works past week three. San Diego is where the first clients were trained and where nearly every book was written.
Read the full story →
USA WEEKEND · Get Fit
The New Year cover of USA WEEKEND — the Special Health Report built around Jorge's 12-Second Sequence, delivered to roughly fifty million readers in some six hundred Sunday newspapers. Inside: the Swiss-ball core move written for USA WEEKEND readers, and the protein breakfast that goes with it.
Read the full spread →
USA WEEKEND · FitSmart columnist
The Sunday paper, back when the whole house paused for it. USA WEEKEND named Jorge its FitSmart columnist alongside Soledad O'Brien and Sharon Epperson — a weekly column reaching 51 million readers in 600 newspapers — and put him on the March 2005 cover for The 3-Hour Diet.
Read the full story →
Publishers Weekly · AOL Coaches
"AOL Coaches can help your life improvement authors reach their full potential." The cover of publishing's trade bible, with Jorge as the AOL Diet Coach — the online weight-loss coach for millions, back when AOL was the front door to the internet.
Read the full story →
Dallas Voice
"The Body Issue" — the cover of Dallas Voice, the paper of record for LGBT Texas since 1984. Inside on page 20, the "Vegging Out" interview by Lawrence Ferber on the part-time-vegan breakfast method from Tiny and Full, fatherhood, and coming out.
Read the full story →
The Costco Connection
"Beating the Bulge — Costco members shape up." The cover: real Costco members who ran the Belly Fat Cure challenge, each holding their own before photo. The story ran on page 34 and the members were featured in the book itself.
Read the full story →
Marvel Comics · The Amazing Spider-Man #638
Jorge gets name-dropped by Spider-Man. "One Moment in Time" — the Quesada, Rivera, Miki and Isanove issue — works Jorge Cruise into the dialogue. Joe Quesada, Marvel's longtime Editor-in-Chief and Chief Creative Officer, has been a friend for years, and being written into a Spider-Man book by name is one of the strangest, most delightful honors of my career. I'm a lifelong fan.
See the panel where Spidey says my name →
Archival · FitSmart, the USA WEEKEND column
Nine years of Sundays.
The two USA WEEKEND covers above came out of a near-nine-year relationship. Beginning in the early 2000s Jorge wrote FitSmart, the magazine’s weekly fitness column — carried in some 600 newspapers and read by 51 million people every Sunday. Two covers in nine years; more than four hundred columns. For a generation now in midlife, that weekly page is where the name was first learned.
“Stop excuses, start moving” · May 2004
“Sleep better tonight” · November 2004
“Move more every day” · February 2005
10 · Television
The segments that reach midlife America.
Khloé Kardashian's Revenge Body, Entertainment Tonight, The Doctors, E! News, Dr. Oz, Steve Harvey, Good Morning America and more.
Khloé Kardashian · Revenge Body
"I have an amazing trainer for you." — Khloé Kardashian on Revenge Body, where Jorge coached a young woman through a 50-pound transformation.
Watch the segment →
Entertainment Tonight
"Jorge is Hollywood's fast fix to losing weight!" — ET profiles Jorge's intermittent-fasting method.
Watch the segment →
The Doctors · the low-carb pizza
My very first segment on The Doctors — swap the dough for a whole-wheat tortilla, keep the real cheese and the real bacon, and the carbs that hold belly fat in place disappear. It became Khloé Kardashian's favorite pizza.
Watch the segment →
The Doctors
"The water that turns off your hunger." — Zero Hunger Water® featured on The Doctors.
Watch the segment →
The Doctors · with Dr. Travis Stork & Brooke Burke
"10 Ways to Get the Ultimate Summer Body" — Dr. Travis Stork hands the stage to Jorge Cruise and Brooke Burke for the no-gym, no-equipment moves that tighten the midsection in minutes a day. Watch the full segment.
Watch the segment →
E! News · with Zuri Hall · 2016
"Get a Revenge Body with this 5-minute workout from Khloé Kardashian's trainer" — E! News correspondent Zuri Hall (now of Access Hollywood) takes the workout outside with Jorge Cruise: five minutes, no gym, no equipment. Watch the full E! News segment.
Watch the segment →
EXTRA
Years as a contributor on the EXTRA stage at Universal Studios Hollywood — this segment covers The 3 Choices, Jorge's book on turning pain into power.
Watch the segment →
Live with Kelly and Mark
Cooking in Kelly Ripa's kitchen — Jorge's Vanilla Chia Seed Pudding and Cinnamon Spice Coffee from The Cruise Control Diet, the two breakfasts that hold a fast without hunger. Watch the full cooking segment.
Watch the segment →
The View · with Whoopi Goldberg & Sherri Shepherd
Whoopi Goldberg and Sherri Shepherd taste-test The Belly Fat Cure live on The View — the sugar-and-carb swaps that let you eat real food and still lose belly fat. Watch the full segment.
Watch the segment →
The Wendy Williams Show
Wendy Williams asked the question her audience actually wanted answered: how do you get through a fast without being miserable? The answer — healthy snacks that cheat the fasting window, with chia and fat. Watch the full clip.
Watch the segment →
Anderson Live · with Anderson Cooper & Carmen Electra · 2013
"Resolution Solutions" — the New Year segment with Anderson Cooper and Carmen Electra, demonstrating simple at-home exercises that need no gym and no equipment.
Watch the segment →
The Rachael Ray Show
Cooking the sugar-and-carb swaps live in Rachael's kitchen — healthy food that tastes like food.
Read the story →
The Tyra Banks Show
Multiple core-and-abs segments with Tyra Banks — the center of the body as architecture, not decoration.
Read the story →
Live with Regis and Kelly · 2010
Kelly Ripa held The Belly Fat Cure up on air in 2010 — Jorge's first appearance on the Live couch, and a rare moment with the late Regis Philbin.
Read the story →
The Dr. Oz Show
The Skinny Muffin — the one-minute Morning Microwave Muffin Jorge created for Dr. Oz, across roughly 13 appearances. It returns in MORE TIME as the morning option for anyone who needs extra support getting to their eating window.
Get the recipe →
The Steve Harvey Show
#TeamJorge won Steve Harvey's weight-loss face-off — five clients, 211 pounds gone in eight weeks and $50,000 in checks. Meet every winner and the never-hungry method behind it.
Meet the weight-loss winners →
The Steve Harvey Show · Fitness Face-Off
The recurring Fitness Face-Off with Los Angeles trainer Lacey Stone — a dear friend and worthy opponent. Team Orange took it.
The Oprah Winfrey Show · 1998
The moment that launched my calling — appearing on Oprah at 27, eight months after my mother passed away. My first and only time on her stage.
Read the story →
Good Morning America — with Diane Sawyer · 2001
The segment that launched my first book. Filmed at MCAS Miramar, the Top Gun base, with Navy and Marine wives whose husbands had deployed to Afghanistan — the first national segment for 8 Minutes in the Morning, which became a five-book series and an international bestseller in sixteen languages.
Read the story →
Good Morning America
The 3-Hour Diet — the primetime interview that pushed timing over restriction.
Open →
ABC News
'The 100' — the sugar-calorie diet ABC News profiled at launch.
Open →
The Early Show
'8 Minutes in the Morning' — the segment that took the method national.
Open →
AARP · Meet Our Experts
AARP named Jorge to its national panel of trusted health experts — alongside Denise Austin — with a three-part fitness video series for midlife America.
See the series →
11 · Long-form
The full conversations.
Radio Andy on SiriusXM with Dorinda Medley, Dr. Will Cole on cravings and midlife metabolism, The Bossticks on intermittent fasting, the official Apple event with Jay Blahnik, and the 24Life morning-routine interview.
Radio Andy · SiriusXM — Make It Nice with Dorinda Medley
"The amazing thing is how fast the weight comes off." — the Radio Andy interview with Dorinda Medley on intermittent fasting and Zero Hunger Water®.
Listen to the full interview →
Dr. Will Cole · The Art of Being Well
"Zero Hunger Water is the capstone of Cruise's publishing career." — the full hour with Dr. Will Cole on sugar and carb cravings, midlife metabolism, and the science and spirituality of letting go. Play the entire interview right here.
Listen to the full episode →
The Bossticks · with Lauryn & Michael Bosstick · 2019
"There are a lot of myths and truths around intermittent fasting." — episode #179 with the husband-and-wife team behind The Skinny Confidential and Dear Media. A full hour on what actually breaks a fast, why the eating window beats counting calories, and how to start without quitting in week two. Play the whole episode right here.
Listen to the full episode →
Apple Event · with Jay Blahnik
An official Apple event — Jorge Cruise in conversation with Jay Blahnik, Apple's Director of Fitness for Health Technologies, on building movement habits that midlife America can actually keep.
Watch & listen →
24Life · 24 Hour Fitness · 2019
"How Celebrity Fitness Expert Jorge Cruise's Morning Routine Sets His Days Up for Success" — 24 Hour Fitness's 24Life magazine walks through the morning, hour by hour: 16 ounces of mineral water first, then Cruise Control coffee with healthy fats, a fasted workout for autophagy, and a big power-lunch salad as the first meal of the day.
Read it on 24Life →
12 · Zero Hunger Water®
Appetite control without a GLP-1.
Coming soon
Zero Hunger Water® is the first functional beverage built to help control appetite without the need of a GLP-1. Three minerals, no stimulants, no prescription.
zerohungerwater.com13 · Virtual Jorge
39 books. 30 years. The private protocols presented to Oprah, Steve Harvey and Khloé Kardashian.
One AI trained on all of it.
Launching soon
Your longevity coach, in your pocket
It features the More Time Protocol® and every one of the 39 books, and it coaches you to lose belly fat first and add decades to your life — in English or en español, by voice or by text, any hour of the day.
Meet Virtual Jorge14 · More Time Protocol®
The evolution of longevity.
Book No. 40 · English & Spanish · 2027
This is my fortieth book — and my most important one. MORE TIME PROTOCOL® introduces the 2-Hour Method: a simple daily sequence that time-shifts your lifespan to its maximum, where belly fat goes first, not last, and muscle becomes the organ that carries you into your eighties strong.
It answers why the experts got it wrong on fat, fasting and salt, and it is written to add decades — not pounds lost, decades gained. Publishing in English and in Spanish.
The book works the three hungers: physical hunger (the 2-Hour Method and Zero Hunger Water®), emotional hunger, and social hunger. The Victor Sol EP Needed This — out now — is the emotional-hunger example: what happens when trauma is turned into music instead of food. See 07 · Best-selling series.
Learn more15 · Free six-week challenges
One hundred people. Six weeks. No charge.
Four times a year Jorge runs a free six-week coaching challenge open to the general public. Each group is capped at 100 people nationwide. Participants get live group coaching with Jorge, AI Jorge every morning, the full protocol library and an advance copy of MORE TIME PROTOCOL® — over $1,100 in coaching value, free. In exchange they agree to let their before-and-after be shared in the book and the media campaign.
The last time: January 2010 — Costco members on the cover of The Costco Connection. © Costco Wholesale.
Challenge 1 · Fall 2026
Begins Monday, November 9, 2026
The 100 announced Mon, Nov 2.
Challenge 2 · Winter 2027
Begins Monday, January 11, 2027
The 100 announced Mon, Jan 4.
Challenge 3 · Spring 2027
Begins Monday, April 12, 2027
The 100 announced Thu, Apr 8.
16 · References
Every source in this kit.
- OK! Magazine · Khloé Kardashian
jorgecruise.com/press/ok-magazine-khloe - O, The Oprah Magazine
jorgecruise.com/press/oprah-lets-lose-weight-fast - The New York Times · Sunday Styles
jorgecruise.com/press/nyt-2005 - O, The Oprah Magazine — Guide to Life
jorgecruise.com/trustedbythebest/oprah-guide-to-life - San Diego Magazine · 50 People to Watch
jorgecruise.com/press/san-diego-50-to-watch - San Diego Magazine
jorgecruise.com/press/san-diego-magazine - USA WEEKEND · Get Fit
jorgecruise.com/press/usa-weekend-2008 - USA WEEKEND · FitSmart columnist
jorgecruise.com/press/usa-weekend-fitsmart - Publishers Weekly · AOL Coaches
jorgecruise.com/press/publishers-weekly-aol - Dallas Voice
jorgecruise.com/press/dallas-voice-2016 - The Costco Connection
jorgecruise.com/press/costco-connection - Marvel Comics · The Amazing Spider-Man #638
jorgecruise.com/press/spiderman-638 - Khloé Kardashian · Revenge Body
jorgecruise.com/press/clip/khloe-kardashian-revenge-body - Entertainment Tonight
jorgecruise.com/press/clip/entertainment-tonight-fast-fix - The Doctors · the low-carb pizza
jorgecruise.com/press/clip/the-doctors-low-carb-pizza - The Doctors
jorgecruise.com/press/clip/the-doctors-zero-hunger-water - The Doctors · with Dr. Travis Stork & Brooke Burke
jorgecruise.com/press/clip/the-doctors-brooke-burke-summer-body - E! News · with Zuri Hall
jorgecruise.com/press/clip/e-news-zuri-hall-revenge-body - EXTRA
jorgecruise.com/press/clip/extra-the-3-choices - Live with Kelly and Mark
jorgecruise.com/press/clip/live-with-kelly-chia-pudding - The View · with Whoopi Goldberg & Sherri Shepherd
jorgecruise.com/press/clip/the-view-whoopi-goldberg - The Wendy Williams Show
jorgecruise.com/press/clip/wendy-williams-healthy-snacks - Anderson Live · with Anderson Cooper & Carmen Electra
jorgecruise.com/press/clip/anderson-cooper-resolution-solutions - The Rachael Ray Show
jorgecruise.com/trustedbythebest/rachael-ray - The Tyra Banks Show
jorgecruise.com/trustedbythebest/tyra-banks - Live with Regis and Kelly
jorgecruise.com/trustedbythebest/kelly-ripa - The Dr. Oz Show
jorgecruise.com/press/dr-oz-skinny-muffin - The Steve Harvey Show
jorgecruise.com/press/clip/steve-harvey-transformations - The Oprah Winfrey Show
jorgecruise.com/trustedbythebest/oprah-1998 - Good Morning America — with Diane Sawyer
jorgecruise.com/trustedbythebest/diane-sawyer - Good Morning America
https://abcnews.com/GMA/Health/story?id=613816&page=1 - ABC News
http://abcnews.go.com/blogs/health/2013/05/30/the-100-diet-claims-weight-loss-by-restricting-calories-from-sugar - The Early Show
https://www.cbsnews.com/news/8-minutes-in-the-morning/ - AARP · Meet Our Experts
jorgecruise.com/press/aarp-experts - Radio Andy · SiriusXM — Make It Nice with Dorinda Medley
jorgecruise.com/press/clip/dorinda-medley-radio-andy - Dr. Will Cole · The Art of Being Well
jorgecruise.com/press/clip/dr-will-cole-art-of-being-well - The Bossticks · with Lauryn & Michael Bosstick
jorgecruise.com/press/clip/the-bossticks-intermittent-fasting - Apple Event · with Jay Blahnik
jorgecruise.com/press/apple-jay-blahnik - 24Life · 24 Hour Fitness
https://www.24hourfitness.com/24life/fuel/2019/how-celebrity-fitness-expert-jorge-cruises-morning-routine-sets-his-days-up-for-success
17 · Contact
Download the complete press kit.
Cover page, snapshot, numbers, magazine quotes, best-selling series, podcast guests, print features, television and long-form — with footnoted links back to every original clip.
Download PDFBooking, interviews and media inquiries: jorgecruise@gmail.com · (424) 766-1349 · Fax (619) 333-5192