Zero Hunger Water®
The daily coaching protocol behind losing belly fat first — founded by Jorge Cruise and Stephan Peeler.
The protocol
Four sticks a day. Lose belly fat first.
Zero Hunger Water® is a coaching prescription. Across the eight-hour window we all need to fast, you take one stick every two hours — four sticks total. That's it.
Following that rhythm gives you the science-backed gift of burning visceral fat first — the deep belly fat that is the most dangerous fat of all.
The team
Meet the founders.
A simple idea built by two founders whose passion is to help people feel better in their bodies.
Jorge Cruise · Co-founder
Jorge is a longevity thought leader with 30 years coaching clients on how to burn belly fat first. He is the author of 39 books, a 13-time New York Times bestseller, and the creator of the coaching protocols that Zero Hunger Water was engineered to fit inside — the eight-hour eating window, the four-stick rhythm, the visceral-fat-first outcome.
Stephan Peeler · Co-founder
Stephan is a beverage thought leader whose family roots trace to the founding of Cheerwine — created in Salisbury, North Carolina in 1917 and family-owned for 109 uninterrupted years. He is the founder of Carolina Malt House and Peelers Apparel, and brings a family memory for what it feels like when a community falls in love with a brand.
Founding 100 · Extremely limited
Subscribe through Zero Hunger Water and unlock every Jorge Cruise coaching program — free, for life.
The first 100 founding subscribers get the entire $127/month coaching stack — monthly live Monday meetings with Jorge, the meal planner, exercise library, members community, and AI Jorge on demand — at no additional cost, for as long as they stay subscribed. Launching later this year. Once the 100 seats are gone, this offer ends forever.
A personal tribute
My personal tribute to the woman who introduced me to the world in 1998 — just a few months after my mother passed, and because of my mother's wishes. I am beyond grateful to Ms. Oprah Winfrey for all her support — not just on television, but also in her magazine and in her Guide to Life book.
It is my tribute to her to always include Psalms 37:4 on every Zero Hunger Water package, pouch, and stick — my way of saying thank you to Ms. Oprah Winfrey, and to God, for the incredible gifts and for this opportunity to bring you something that took thirty years of my coaching to create: Zero Hunger Water.
Psalms 37:4