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Beating the Bulge

The Costco Connection · January 2010 · Vol. 25, No. 1Real Costco members. Real before-and-afters. One national cover — and the reason I’m doing it again in 2026.

The Costco Connection, January 2010 — Beating the Bulge, Costco members shape up for 2010, with health expert Jorge Cruise
“Health expert Jorge Cruise with Costco members” — the January 2010 cover, story on page 34. © Costco Wholesale / The Costco Connection.

In 2009, The Costco Connection asked me a question I’d wanted my whole career: what if we skipped the models and ran the challenge with real Costco members? We did. I coached them through The Belly Fat Cure, and in January 2010 their results went on the cover — every person holding a photo of themselves from before.

I’m doing it again, starting September 7. Fifteen years later I’m assembling the free six-week test group for my 40th book, MORE TIME. Same idea, new protocol: the two-hour method, supported by Zero Hunger Water®, plus the muscular-repair and circadian-repair protocols. Members of the group will be featured in the book and the media campaign.

If you’d like to be one of them, submit below. I read every one myself.

Apply for the September 7 group

It’s free. Tell me a little about you — one honest paragraph is plenty.

Your information goes straight to Jorge’s private admin — it is never sold or shared.