In 2009 I skipped the models and ran my challenge with real people — ordinary members, ordinary schedules. I coached them through The Belly Fat Cure, and in January 2010 their results went on the cover, every person holding a photo of themselves from before. No gym, no starving. We simply removed the hidden sugar.
I’m doing it again — and this time it’s bigger. I’m assembling the free six-week test group for my 40th book, MORE TIME PROTOCOL: the two-hour method, supported by Zero Hunger Water®, plus the muscular-repair and circadian-repair protocols — and for the first time, Virtual Jorge coaching you every single morning.
What you get — FREE
Five things. This is the whole thing — nothing held back, nothing upsold. Add it up as you read.
A $254 value — two extra weeks on me
Virtual Jorge — your coach in your pocket
Ten minutes each morning. He knows the protocol, remembers your week, and tells you exactly what to do next — by voice or text, in English y en español, 24/7. That includes the original eight-minute moves from 8 Minutes in the Morning, cued rep by rep — starting with the ab crossover.
A $600 value
Three live sessions with me
Every six-week challenge opens with a live kickoff with me. I come back for a live check-in at the four-week mark, and we finish together live at week six — all 100 of you, coached by me personally, never a staff trainer.
A $297 value
The full protocol library
The two-hour method, Zero Hunger Water®, muscular-repair and circadian-repair — laid out step by step with the daily checklists.
Priceless
The private community
You will not do this alone. All 100 of you together in one private room — the wins, the stumbles, the three-in-the-morning questions, and me dropping in. Nothing keeps a person going like ninety-nine others in midlife doing the exact same thing on the exact same morning.
Priceless — it isn't for sale yet
An advance copy of MORE TIME PROTOCOL
My 40th book, in your hands before anyone on earth can buy it — and a real chance to be one of the transformations inside it and in the media campaign around it. That is the part no one can put a price on: the covers, the stages, the shows. I have taken people onto Oprah, onto Steve Harvey, and through Revenge Body with Khloé Kardashian. Releasing in English and in Spanish as MÁS TIEMPO PROTOCOLO.
Add it up
Over $1,100 in coaching. Plus a book that isn’t for sale and a seat inside it. Your price: $0.
A regular member pays $127 a month for four weeks of this. You get six — the two extra weeks of full AI coaching are on me — and you keep the book. In exchange I ask for exactly one thing: show up, and let me tell your story.
This is built for people forty and up — fifties, sixties, seventies, any age — who are done putting themselves last and want to lose belly fat first, not last and add decades to their life doing it. It is a once-in-a-lifetime seat. If that is you, apply below. If it’s someone you love, send them this page — and invite them right on the form.
What Virtual Jorge is trained on
Virtual Jorge is not a generic chatbot with my name on it. He is built on thirty years of my own coaching work: all 39 books and the results of the 10.5 million readers who used them, three decades of television segments and studio Q&A, and the private protocols I presented to Oprah, Steve Harvey and Khloé Kardashian.
He also carries the archive most people never see: more than 400 advice columns written over ten years for USA Weekend Magazine, Prevention Magazine and First for Women Magazine — thousands of real reader questions and the exact answers I gave them. That is why he can answer the specific, awkward, three-in-the-morning question instead of a generic one.
And most important, he is trained on my newest book, MORE TIME PROTOCOL — coming next year — which is the foundation of this entire challenge. Alongside it he cues the eight-minute morning moves from 8 Minutes in the Morning (foreword by Anthony Robbins), including the ab crossover, plus your fasting windows, your meal recipes and Zero Hunger Water®.
Three challenges coming up
Each one is six weeks, 100 people, and completely free. Tap the one you want — it sets your application below.
If you’d like to be one of the 100, apply below and pick your challenge. I read every application myself, and I announce each group by email — and I’ll call a few of you personally.