Jorge Cruise:
13X New York Times best-selling wellness author

Jorge Cruise, 53, father of two sons, is a 13-time New York Times bestselling wellness author, renowned fitness trainer, television personality, and podcast host known for his revolutionary approaches to wellness. His journey took a global turn in 1998 when Oprah Winfrey invited him onto her show, establishing him as a worldwide wellness authority. Over three decades into his groundbreaking career, the pinnacle has already arrived: the realization that minerals are the key to regulating hunger and doubling energy and lifespan.

You wouldn’t know it now from his shirtless selfies, but Jorge Cruise’s journey to fitness fame didn’t start with fitness. In fact, he’ll be the first to tell you that he was a self-proclaimed "fat Colombian kid," more interested in fried plantains than steaks, growing up in San Diego. “For me, food was love,” Jorge recalls, explaining how his childhood—laden with confusion about his identity—turned him into an emotional eater, hooked on sugar and carbs.

Raised by his grandmother, who emphatically told him “tú no eres maricón” (you’re not gay), Jorge faced cultural and familial pressures that made growing up in the closet even more challenging.

Emotional eating became his coping mechanism. But as fate would have it, life took a sharp turn in 1992 when Jorge met Tony Robbins. That chance encounter didn’t just change his mindset—it changed his entire life.

The Anthony Robbins Effect

On the cusp of graduating with a political science degree, Jorge’s life took a sharp turn after a chance encounter with Tony Robbins in 1992. Inspired by Robbins’ transformative message, he returned to UC San Diego to study exercise science and nutrition. While working at the elite San Diego Aventine Sporting Club, he honed his fitness techniques and began personally training Robbins’ family. But in early 1998, tragedy struck. On her deathbed, his mother challenged him to become a wellness author like Robbins and implored him to meet Oprah Winfrey, believing she could catapult his message globally.

Profoundly moved, Jorge was determined to honor her final wish. Later that same year, in a twist of fate, Oprah invited him onto her show, establishing him as a worldwide wellness authority. By 2001, he penned his first book, 8 Minutes in the Morning, featuring an introduction by Robbins himself. The book became an instant New York Times bestseller, translated into 16 languages, and launched Jorge into international fame.

From there, Jorge’s career skyrocketed with now 39 books published. You may have seen his work with Khloe Kardashian, Kelly Clarkson, Anderson Cooper, President Clinton, Tyra Banks, Dr. Oz, Tony Robbins, Steve Harvey, or even Apple — all while building an empire centered on health and wellness. But the true magic of Jorge’s story is what happened behind the scenes.

Coming Out: The Science of Self-Acceptance

For most of his life, Jorge grappled with his identity, but everything changed in 2010 when he read two pivotal books. The first was Me by Ricky Martin. His first spouse was a huge fan of the Latin pop icon and early in their marriage Jorge arranged a meeting with Ricky. Little did Jorge know that just a few years later, reading Ricky Martin’s candid coming-out story would resonate deeply within him. As a fellow Latin man, Ricky’s journey gave Jorge the courage to even consider embracing his own sexuality. Then came Gay, Straight, and the Reason Why by neuroscientist Simon LeVay. This book delved into the biological basis of sexual orientation, providing the scientific understanding that complemented Ricky’s emotional narrative. It was the fusion of Ricky Martin’s personal revelation and Simon LeVay’s groundbreaking science that empowered Jorge to finally accept himself. At 39, he came out as gay to his wife and the mother of his two sons, marking the beginning of a new chapter. This profound realization altered his life forever.

Let go and let God

Fast forward to 53, and Jorge’s been through a lot: two marriages, two divorces, and the heart-wrenching losses of his mother and father. Confronting a midlife crisis at 50, Jorge found himself facing the unsettling awareness that his ego was not his ally. Through the wisdom gained from these experiences, he recognized that it was his ego—the very source of self-sabotage—that had fueled his struggles. Rather than surrendering, Jorge seized this moment as an opportunity to dig deeper, realizing that his lifelong tendency for emotional eating was, in truth, an attempt to soothe an illusory need for control. This epiphany reshaped his perspective, and now, at 53, he has reclaimed his faith with a renewed philosophy: “Let your faith be greater than your fear.” His guiding prayer, “God grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference,” has become the foundation of his life. In reclaiming this faith, he has built the first and most powerful pillar of his FEEL GREAT ALL DAY method and forthcoming book, a gift of profound resilience born from adversity.

The Evolution of Wellness: Mindset, Minerals, and Medications

In his forthcoming FEEL GREAT ALL DAY franchise, Jorge Cruise distills his decades of experience into a signature three-step process for maximizing wellness and appetite control. Gone are the days of judging clients for seeking support—be it through essential minerals, GLP-1 medications, or strategic lifestyle choices. His philosophy? It’s not about weight loss—it’s about healthspan, the art of living longer and better by mastering hunger and health.

“I’ve worked with everyone from Oprah to Khloe,” Jorge Cruise says, “and the one constant is that hunger is universal. It’s not just about food; it’s about craving comfort, love, validation. My program teaches you to manage all of that—mind, body, and spirit.”