Who is Jorge?
JORGE CRUISE is the #1 New York Times bestselling author of over 15 weight loss books. He has appeared on numerous television shows including The Today Show, The Doctor Oz Show, The Rachael Ray Show, Good Morning America, The View, LIVE with Kelly and Michael. Click here to hear what America's top doctors are saying about Jorge.
What is Jorge's method?
As an fitness and diet expert, Jorge has been focused on giving his clients the best success by using the most accurate dietary science available. While conventional wisdom has touted the formula of caloric expenditure by eating less and exercising more, the fact remains that insulin is the weight control hormone. If you cannot keep insulin low, you will never lose the weight. Each of Jorge's programs will help you manage your weight by controlling this important hormone.
Part of the newest dietary science and confirmed by Harvard University School of Public Health (as well as many other sources*), we know that “the basic building block of every traditional carbohydrate is a sugar molecule, a simple union of carbon, hydrogen, and oxygen.” Put simply, all CARBOHYDRATES are actually structured as SUGARS. Foods containing carbohydrates break down just like sugar in your body, which raises insulin and causes weight gain. This is why Sugar Calories are the ONLY calories you need to count.
Jorge’s method of counting Sugar Calories refers to all carbohydrates including starchy vegetables, breads, grains, crackers, cookies, donuts, sugars, honey, juices, sodas, and so on.
Put plainly, from this point forward, you should look at that loaf of bread sitting in your kitchen as a loaf of sugar, the crackers and pasta in your cupboard—also sugar, the “energy” bars packed away in your car—little bars of sugar. Click here to see the supporting scientific studies.