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About

Jorge Cruise
Jorge gets it right. His recipes make eating smart easy. I recommend them highly.
- Andrew Weil

Actress and #1 New York Times Best-Selling Author.
- Suzanne Somers

Eat well without dieting or going to the gym with Jorge’s strategies for breakfast, lunch and dinner.
- Mehmet Oz

Jorge is an amazing trainer who will keep you looking and feeling your best!
- Khloe Kardashian

I’m so grateful for Jorge’s Cruise Control plan, it has given me control over my body and freedom with my diet.
- Brooke Burke-Charvet

Jorge sets you up to win!
- Tony Robbins

BRAND
OVERVIEW

MISSION:

To empower people with the simplest flat belly shortcuts, so they can work better, reduce pain, improve memory, sleep better, and go beyond weight loss. Our overall brand ethos is to empower people to truly live as they choose at any age.

Jorge calls his unique fitness approach the Flat Belly Method™.  The Flat Belly Method™ is a three-part approach to health and wellness.  Here’s how it works:

1. JFB Yoga. Join Jorge’s Flat Belly Revolution and enjoy his free Flat Belly Yoga classes – they’re live every morning on Facebook and take just 8 minutes! Plus learn his other tips and tricks for upgrading your pantry with healthier items, how to get deeper sleep, and more.

2 JFB Meals. Jorge’s Flat Belly Meals show you how to replace traditional meals with delicious treats like strawberry cheesecake and also elevate normal drinking water into a superfood that will help reduce belly fat!

3. JFB Breakers. When you’re ready for a regular meal, eat what you love! You can even have carbs. Jorge’s Flat Belly Method is better than keto or any other “diet” because it’s not a diet at all; it’s a lifestyle that allows you to live how you choose.

 

BRAND REACH

172 MILLION
CONSUMERS REACHED every year:

More than 80% of consumers say Jorge influences how they think about and manage their lives. 

 

CUSTOMER
DEMOGRAPHICS

  • 87% Female
  • Median HHI: $84,699
  • Own Home: 70%
  • Married: 64%
  • Kids: 53%
  • Employed: 68%
  • Median Age: 55

Jorge’s Story

Jorge grew up in San Diego, California with his mom, dad, sister, and grandmother.  Jorge’s grandmother moved to the U.S. from Colombia and was a powerful influence in Jorge’s young adult life, although not always for the better.  She enforced a strict set of rules at home and raised Jorge in a traditionalist manner, forcing him to suppress his true self and instead molding him to express the “machismo” that is so revered in the Hispanic culture.  This stressful upbringing led Jorge to over-eat as a child, whose family often repeated that “food is love,” causing him to become 40 pounds overweight by the time he left home for college at age 18.  

However, just as Jorge was beginning his college career, his father was diagnosed with prostate cancer and given 6 months to a year to live.  This would change Jorge’s eating habits – and life – forever. Rather than opting for chemo, Jorge’s father chose to pursue a path of alternative medicine, which focused principally on his diet.  He got rid of the processed foods he’d been consuming for most of his life, and instead began eating wheatgrass juice almost exclusively. In solidarity with his father and always curious to learn, Jorge joined his father on this wheatgrass diet.  Jorge’s father beat his cancer without ever having to undergo chemo, and Jorge changed his aspirations from politics to health and nutrition.  

Accordingly, after graduating college Jorge became a certified personal trainer.  A class about entrepreneurship that Jorge took while in school led him to think creatively, and Jorge became one of the first trainers to share his knowledge and expertise with the public through online videos in the late 1990s – well before social media was ever invented.  Through these online tutorials, Jorge was able to help people from all around the country, and one of his success stories was so incredible that he was invited to the Oprah Winfrey show in 1998.  

One of the best pieces of advice Oprah gave Jorge was, no matter what you do, “keep it simple.”  Taking Oprah’s advice to heart, Jorge’s first book, 8 Minutes in the Morning, was published in 2001 and explained how doing just two exercises in the morning for 8 minutes can help you lose weight.  Because the method was so simple and effective, 8 Minutes in the Morning became an international bestseller and was translated into 16 languages.  

Over the last two decades, Jorge has published over 35 additional books in 5 series.  In that time, he has worked with some of the world’s biggest celebrities, including Angelina Jolie, Khloe Kardashian, Jennifer Lopez, and Steve Harvey, and has received support from some of the world’s most recognized names, including President Bill Clinton, Katie Couric, Suzanne Somers, and Anderson Cooper. 

In addition to being a New York Times best-selling author, Jorge is a contributor to AARP Magazine with over 22 million monthly readers, contributing fitness expert for Prevention magazine with over 7 million monthly readers, and a contributor-at-large for First For Women with over 3 million monthly readers. Jorge is a frequent contributor to Live! With Kelly and Ryan, Wendy Williams, The Dr. Oz Show, Extra, Good Morning America, Today, and The Rachael Ray Show.  He also hosts Ask Jorge on Facebook as well as The Jorge Cruise Podcast.

GLOBAL
FOOTPRINT

    AUSTRALIA
    BRAZIL
    CANADA
    CHINA
    COLUMBIA
    CZECH REPUBLIC
    DENMARK
    FINLAND
    FRANCE
    GERMANY
    GREECE
    INDIA
    IRELAND
    ISRAEL
    ITALY
    JAPAN
    MEXICO

    NEW ZEALAND
    NORWAY
    PERU
    PHILIPPINES
    POLAND
    PORTUGAL
    RUSSIA
    SAUDI ARABIA
    SINGAPORE
    SOUTH AFRICA
    SOUTH KOREA
    SPAIN
    SWEDEN
    UNITED ARAB EMIRATES
    UNITED KINGDOM
    UNITED STATES
    VIETNAM

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