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About

Jorge Cruise
Jorge gets it right. His recipes make eating smart easy. I recommend them highly. - Andrew Weil

Actress and #1 New York Times Best-Selling Author. - Suzanne Somers

Eat well without dieting or going to the gym with Jorge’s strategies for breakfast, lunch and dinner. - Mehmet Oz

Jorge is an amazing trainer who will keep you looking and feeling your best! - Khloe Kardashian

I’m so grateful for Jorge’s Cruise Control plan, it has given me control over my body and freedom with my diet. - Brooke Burke-Charvet

Jorge sets you up to win! - Tony Robbins

BRAND
OVERVIEW

MISSION:

To not only empower people in mid-life with the best fitness shortcuts, but also to work better, reduce pain, improve memory, garden more, and sleep better. Our overall brand ethos is to empower people to truly live as they choose at any age.

BRAND REACH

172 MILLION
CONSUMERS REACHED every year:

More than 80% of consumers say Jorge influences how they think about and manage their lives. 

 

CUSTOMER
DEMOGRAPHICS

  • 87% Female
  • Median HHI: $84,699
  • Own Home: 70%
  • Married: 64%
  • Kids: 53%
  • Employed: 68%
  • Median Age: 55
Over the past 20 years, Jorge Cruise has become the #1 celebrity trainer and bestselling author that provides busy people the shortcuts to live as they choose.   
Jorge gives his clients a three-part approach to health and wellness.  First, through his simple “8 Minute in the Morning” method, he gives a no-nonsense way to get fit at home.   Then, with his unique twist on intermittent fasting, he shares how to feast while fasting with his revolutionary “fast cheats.”  And finally next year with his  “Ask Big” plan for overcoming midlife obstacles, he will finally complete his three-part approach to living one’s best life. 
Jorge calls this three-part approach:  Cruise Control.  And as so many of his celebrity clients have said, “It’s not just about flat belly shortcuts.  But rather, Jorge gives you the simple shortcuts to have greater control over your whole life.”  

Jorge’s Story

Jorge Cruise is recognized as a #1 New York Times best-selling author, with more than eight million books in print. He is also one of America’s leading celebrity fitness trainers, who has worked with Oprah Winfrey, Steve Harvey, Khloe Kardashian, Tyra Banks, Angelina Jolie, Jennifer Lopez, Miley Cyrus, President Clinton, Kelly Clarkson, Meredith Vieria, Katie Couric, Lucy Liu, Kyle Richards, Carmen Electra, Bethenny Frankel, Al Roker, Dianne Sawyer, Suzanne Somers, Countess Luann de Lesseps, and Eva Longoria.

Cruise had a very difficult start to life. He was raised by his Colombian-Catholic grandmother with oppressive rules about allowing himself to be who he was, a gay young man. This struggle caused him to unknowingly eat to make himself feel better. Ironically, this difficult start to life gave him the motivation to search out the most effective ways to transform his life.

His newest book, “The Cruise Control Diet”, focuses in on intermittent fasting and is truly the culmination of his entire career. Cruise Control is the most powerful shortcut he’s ever utilized himself or with his celebrity clients, because it allows you to feast while fasting. Cruise Control has been praised by everyone such as Wendy Williams, Kelly Ripa, Rachael Ray, and even People Magazine as a true revolution in nutrition that is “Better Than Keto”.

Cruise is a contributor to AARP Magazine with over 22 million monthly readers, contributing fitness expert for Prevention magazine with over 7 million monthly readers, and a contributor-at-large for First For Women with over 3 million monthly readers. A frequent contributor to Live! With Kelly and Ryan, Wendy Williams, The Dr. Oz Show, Extra, Good Morning America, Today, and The Rachael Ray Show. He also hosts Ask Jorge on Facebook as well as The Cruise Control Podcast.

He lives in both Malibu, California and New York City, New York.

GLOBAL
FOOTPRINT

    AUSTRALIA
    BRAZIL
    CANADA
    CHINA
    COLUMBIA
    CZECH REPUBLIC
    DENMARK
    FINLAND
    FRANCE
    GERMANY
    GREECE
    INDIA
    IRELAND
    ISRAEL
    ITALY
    JAPAN
    MEXICO

    NEW ZEALAND
    NORWAY
    PERU
    PHILIPPINES
    POLAND
    PORTUGAL
    RUSSIA
    SAUDI ARABIA
    SINGAPORE
    SOUTH AFRICA
    SOUTH KOREA
    SPAIN
    SWEDEN
    UNITED ARAB EMIRATES
    UNITED KINGDOM
    UNITED STATES
    VIETNAM

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