Cruise Control Approved

A: On-the-Go Snacks

DNX Bars

The bar combines grass-fed beef & bison, and free range chicken, with organic fruits and vegetables, delivering a wholesome snack that’s both nutritious and intensely satisfying. Packed with real protein, the DNX bar offers a convenient way to fuel energy, satisfy hunger and deliver delicious, complete nutrition. It’s a natural snack developed for active people in support of their own wellness journey.

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Parm Crisps

ParmCrisps are oven-baked and crafted from 100% aged parmesan cheese, they are perfect for snacking or dressing up soups, salads, and more. Better yet they are gluten free, protein packed and zero carbs!

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Chomps makes healthy, protein packed meat snacks with just a few high-quality ingredients -- humane and sustainably sourced meat, handful of natural spices, and no weird stuff -- So you can enjoy our turkey, venison, and beef snacks anytime, anywhere, guilt free.

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Love You Foods is dedicated to providing people with the best quality fats in a form that is easy to carry, use, and enjoy. The wealth of supporting research, as well as their team's own personal experiences, have led them to become strong supporters of the low-carb/high-fat (LCHF) diet. While it can be relatively easy to find healthy proteins and vegetables, even while traveling, the same cannot be said for fat. Seeing a market need, they created a line of high-quality fat products under the FBOMB brand.

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B: Treats

Fat Snax

Our mission is to make foods that taste incredible and make a keto or low-carb diet more enjoyable. Utilizing ingredients like coconut flour, butter, and almond flour, created Fat Snax Cookies were created. They also have created three different teas with the same incredible taste and fall into the keto or low-carb diet. Those flavors are: matcha, pu-erh, and yerba mate.

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Killer Creamery

Killer Creamery is a healthy ice cream alternative. It is high in fat and has less than 1 gram of sugar. It contains protein as it is an essential nutrient your body needed each day to help build, repair, recover, and maintain muscle. Killer Creamery uses a whey protein blend in our products - the highest quality and concentration you can find. It is sweetened with Xylitol, Erythritol, and Stevia, all natural sweeteners with no real sugar to negatively affect your body.

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Keto-Snaps’ mission is to disrupt the cookie industry with one that satisfies sweet cravings, provides meaningful nutrition, lifestyle flexibility, and is suitable for a wide range of dietary protocols including gluten-free, low sugar and ketogenic/LCHF dietary regimens.

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C: Sweeteners


Swerve is made from ingredients found in select fruits and starchy root vegetables, and contains no artificial ingredients, preservatives or flavors. It’s zero-calorie, non-glycemic and safe for those living with diabetes, since it has no effect on blood glucose or insulin levels.

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D: Broth

Kettle and Fire

We combine marrow bones with premium organic ingredients and filtered water in steel kettles. The mixture is slow-simmered for 20-24 hours at 130 F. This provides enough time for nutrients, collagen, and amino acids to soak into the broth. Just simmer our bone broth for five minutes on the stovetop and it’s ready to sip. Or just pour it into a mug and microwave for a minute.

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E: Veggies

Cece’s Veggie Co.

Cece's Veggie Co. re-invented the produce section and simplified getting your daily dose of veggies. It's veggie based pasta products offer a shortcut to pack more nutrients into any diet without sacrificing taste, time and quality. Cece led to the way to create a simple but twisted way to eat your veggies, and have fun doing it!

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F: Pasta


Palmini is a low carb pasta substitute made 100% out of a natural plant known as Hearts of Palm. Palmini only contains 20 calories per serving, 4 grams of carbohydrates, sugar free, gluten free, non GMO & tastes great. Instead of carbs the core ingredient, Hearts of Palm, has a very high content of fiber creating an “Almost Free” calorie product we are proud to share.

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G: Crusts

Cali’flour Foods

Cali'flour Foods is a company that creates crusts from cauliflower than can be used to make delicious and healthy pizza! They are grain free, nutrient rich, and and a good source of protein! It is perfect for an anti-inflammatory, low-carb, lifestyle.

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H: Beverages

Pique Tea

Polyphenols are antioxidants found in tea and other superplants. They fight against free radicals in the body and keep your gut bacteria healthy and happy. Polyphenols are so effective that they can eliminate and possibly reverse the oxidative damage your body is subjected to every day.

Tea is one of the richest sources of polyphenols ever discovered, with more scientific and clinical studies supporting its health benefits than any other superfood. But the problem is few of us are getting enough polyphenols to experience these benefits.

Many of us are constantly hearing that we should be taking prebiotics and probiotics and we’re left trying to figure out the best source. Well, the answer could be as simple as your morning cup of tea. Prebiotics encourage the growth of good microorganisms in your digestive tract, which in turn contribute to good health. And recent studies show that green and black tea provide these prebiotics.

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Liquid Drink Mix-ins! Stur Liquids come in a variety of delicious flavors, all of which are have zero sugar, zero calories, and high in antioxidant vitamin C. Our liquids are also gluten free, and kosher. Each portable bottle of Stur makes 20 8-ounce drinks – with 0 sugar, 0 calories, and 100% Vitamin C per serving.

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Fat Burning Lemonade®

Fat Burning Lemonade® was created by Health & Fitness Guru, A-List Celebrity Trainer, bestselling author and weight loss expert Gregory Joujon-Roche. This “behind the scenes” product was Greg’s secret weapon which has helped his clients get in shape fast, naturally, safely and stimulant free.

The Fat Burning Lemonade® formula draws its function from a combination of active ingredients to help accelerate your metabolic rate and use fat for fuel. Nicknamed the “fat flusher” or “ferry” because it is able to move long-chain fatty acids from the blood into the mitochondria to be burned and used as energy.

Designed to increase and deliver sustained FAT BURNING ENERGY for HIGH PERFORMANCE FITNESS and WEIGHT-LOSS goals we really notice the difference in energy and endurance whenever having it before working out against not having any.

Fat Burning Lemonade as a supplement will get you into ketosis fast and keep you energized, focused, healthy and on point nutritionally.

We are committed to making the highest quality product possible using pharmaceutical grade ingredients for maximum absorption. Organic monk fruit is added as a sugar replacement and sweetener which has a negligible effect on insulin IDEAL FOR SUGAR-FREE, INTERMITENT FASTING AND KETO DIETS.

Fat Burning Lemonade is calorie-free, gluten free, caffeine free, non GMO, sugar free and contains no other erythritol-containing sweeteners AND TASTES GREAT!

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Crio Bru

Roasted, ground, and brewed just like coffee, brewed cacao has the amazing flavor and aroma of pure dark chocolate. While it brews like coffee, you get the benefits of cacao- a superfood prized by ancient cultures for its energizing and restorative properties.

Crio Bru’s brewed cacao beverage also has theobromine, a naturally occurring stimulant found in cacao that can be longer lasting, milder, and more pleasant than caffeine. Give it a try. Brew our 100% pure ground cacao in your French press or coffee maker, and your kitchen will have the aroma of pure dark chocolate heaven in no time.

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Refresh with soda! We knew we could make something better, so we did. The healthier alternative to conventional sodas and diet sodas, Zevia contains no artificial ingredients without sacrificing flavor. Sweetened with plant-derived stevia leaf extract and available in 14 delicious flavors, we're the naturally sweetened pop you and your family will crave. Always zero calories, zero sugar and no artificial sweeteners!

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I: Alcohol


We love Casamigos on the rocks, by the shot and at times straight from the bottle. Our idea was to create the best tasting, smoothest Tequilas and Mezcal, that don’t have to be covered up with salt or lime. So we did.

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Dry Farm Wines

The Only Health-Focused, Natural Wine Club in the World. ALL NATURAL & ADDITIVE FREE LAB TESTED FOR PURITY SUGAR-FREE & LOW ALCOHOL. A Philosophy of the World's Finest Pure Artisan Wines, Hand Crafted with Honesty.

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J: Condiments

Primal Kitchen

After achieving new heights of wellness and vitality through real-food eating, Mark Sisson set out to create the world’s best-tasting, real-food pantry staples, starting with a mayonnaise made with avocado oil. Today, with a full suite of products, Primal Kitchen® delivers on its promise of uncompromisingly delicious condiments, dressings/marinades, avocado oils, protein bars, collagen protein powder and bars, and whey protein that are full of beneficial, natural fats, clean protein and the highest quality ingredients.

Primal Kitchen products are unlike any others that you’ll find in the grocery store. The entire collection aims to exquisitely satiate while also packing nutritious ingredients—like avocado oil, collagen, oil of oregano and apple cider vinegar—that are free of dairy, gluten, grain, refined sugar and soy.

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K: Yogurt

Peak Yogurt

At Peak Yogurt, we’re obsessed with cream from organic pasture-based cows and believe it's one of nature’s true superfoods. We love its clean-burning energy, incredible vitamin and nutrient content, and rich silky texture. We’re also adamant about limiting added sugar in our own foods. These two values led to the creation of Peak Triple Cream Yogurt: the first and only true Triple Cream yogurt, made with 17% milkfat, a unique 3:1 ratio of fat to protein, and super low added sugar.

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L: Creamer

Laird Superfoods

We are committed to the consistency and quality of the products we produce. We believe that the foods you eat should be as good for the earth as they are for you. And we believe that food should enable you to perform at the highest level, no matter what you're doing. We promise to deliver on these values with every product we create, every day.

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M: Sourcing Good Food

Factor 75

We want to help our customers eat optimally so they can enhance performance and get the absolute most out of their precious time. Whether you’re a marathoner, a cage fighter, a busy professional looking to perform better at work, or a mom or dad looking to get more out of the time you have with your family, eating better means living better.

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Sunlife Organics

SunLife Organics exists for three simple reasons— to love, heal and inspire. This isn’t just a juice bar, it’s a way of life fueled by the belief that you matter. We view each interaction as a valued opportunity to connect and make a positive impact on someone’s life, however big or small, because you deserve to be loved. We’re committed to serving our communities the highest quality organic ingredients Mother Nature has to offer, because you deserve to be healed. We never stop growing, learning, listening and sharing, because you deserve to be inspired. When you walk through our doors you are invited to be yourself, just as you are. We hope to see you soon.

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Margeaux and Linda’s Vegan Kitchen

Welcome to Margeaux and Linda’s Vegan Kitchen! We are a mother, brother and daughter team whose mission is beautifully simple: to make food that is addictively delicious and radiantly good for you.

This means that not only are our dishes organic, vegan, anti-inflammatory, non-GMO and soy-free (as well as nut-free and gluten-free for our friends with food sensitivities), but they are also nutritionally off the charts, utterly delicious and designed to allow you to indulge and feel great about it!

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Daily Harvest Express

Daily Harvest Express is similar to a CSA but we work with a variety of small local farms to bring you a wide range of the best local produce and artisan foods made here in San Diego County. Because it’s grown close to home, our produce is picked when it’s ripe and bursting with flavor. There’s nothing better than eating food that tastes the way it’s supposed to!

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N: Electrolytes


After a lot of research and testing, we created LyteShow and a personal obsession with electrolytes and hydration was born.

At LyteLine, we're all about BETTER hydration. We always use/drink/take the products we make ourselves. We're not selling sugar water and our products do not taste like your typical sports drinks. They're intense because our commitment to hydration is intense.

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O: Supplements to balance your pH


Alkamind products and detox programs gives your body the nutrition and fuel it needs to fight these acids so it can heal, restore, and revitalize itself. They are fast-acting, easy to use, effective, and they work. The results? Well, they can be incredible. Increased energy. Reduced joint pain. Weight loss. Acid reflux gone.

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P: Respiratory Health


Pure xylitol is a white crystalline substance that looks and tastes like sugar. It’s not an artificial sweetener, but a natural sugar alcohol found in many fruits and vegetables and produced in small amounts by the human body. Xylitol has been researched for over 40 years, resulting in thousands of studies confirming its effectiveness and safety. Xlear has used this to create a nasal spray, a dental line with toothpaste, gum, and mints, and sweeteners.

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Q: Gear and Equipment


A lifetime inventor and entrepreneur, Tom Dickson was innovating long before he built his first blender. Whether rigging his doorbell to open the front gate or outfitting go-karts with engines that took them past 80 mph, Tom's passion for tinkering and innovating goes all the way back to his childhood.

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R: Fitness, health, and wellness gear

Gravity Blankets

Weighted blankets are engineered to be 7-12% of your body weight to relax the nervous system by simulating the feeling of being held or hugged.

This increases serotonin and melatonin levels and decreases cortisol levels—improving your mood and promoting restful sleep at the same time. All without ever filling a prescription.

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The Myobuddy is a personal massager used by Chiropractors, Licensed Massage Therapists, Physical Therapists, Physicians, Fitness Professionals, Personal trainers, Crossfit Professionals, Olympians, Sports Trainers, High School, Collegiate and Professional Athletic Programs, Spas and Salons and more. The Myobuddy Pro 3 has adjustable strength levels, relieve aches, pains, stiffness, increase circulation, professional strength, warms muscles pre-workout and quicker workout recovery. The Myobuddy Pro Plus + has the aforementioned characteristics but 50 Adjustable strength levels and is the smoothest massager.

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SPRI Products, Inc. is the leading manufacturer and distributor of rubberized resistance exercise products for the health and fitness industry. SPRI designs and produces innovative rubber resistance exercise products and has led the way in popularizing rubberized resistance workouts.

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YoYo Mats

YoYo Mats was started with the purpose of creating products that bring true value to the customer, Merging the worlds of High Quality Materials, Modern but simple design, and well thought out functionality. Qualities the fitness equipment world often overlooks.

The patented design allows your mat to do 3 key functions.

1) Stays Rolled - Your mat shouldn't need straps and bags to stay rolled up, Or to be stuffed somewhere so it doesn't unroll when stored. Toss your YoYo Mat in the trunk of your car, Carry under your arm, or drop at home. The YoYo Mat will always stay rolled up in a perfect coil.

2) Self-Rolling - Don't fuss with rolling up your mat after your practice! All you have to do is simply flip over & click the end of your YoYo Mat and it will smoothly roll itself up in a nice neat roll.

3) Stays Flat - No more annoying curling edges on your mat getting in the way! All four sides of your mat will stay flat to the ground, Giving you a smooth flat workout surface at all times.

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Kettlebell Kings

We want to provide you with the tools you need to transform your mind and body. We will always update and add more content to our Kettlebell Workouts page, so you can keep coming back for new ideas about how to gain from the use of kettlebells. We know choosing a kettlebell can be a hard decision, so we want to help you decide what product is right for you with our 'Which Weight is for Me' informational page.

We carry as many different lines of kettlebells as possible so we can offer you the widest selection of kettlebells at a low cost with quick, easy and affordable shipping. We carry kettlebells for veterans of kettlebell workouts as well as kettlebells designed for those new to kettlebell workouts and those doing workouts in their homes.

Kettlebell Kings carries lines of kettlebells used by professionals in all major sports.

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The Vasper system combines compression, liquid cooling, and interval training to drive your body’s production of growth and recovery hormones, delivering the most significant benefits of high-intensity exercise in an efficient and low-impact 21-minute workout.

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S: Fitness, Health and Wellness centers

CVAC Systems

Experience Optimal Conditioning:

Highly conditioned athletes and severely deconditioned individuals alike are achieving their personal best through regular use of the Cyclic Variations in Adaptive Conditioning™ (CVAC™) Process.

The CVAC™ Process represents an unparalleled approach for improving the body’s energy system function. Effort and workload are each varied and increased by using patterned sequential progression in amplitude of dynamic pressure changes to fresh air. Regular, rhythmic use of the CVAC Process can elicit some of the same benefits gained through traditional aerobic and anaerobic exercise.

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True Dark

TrueDark Daywalker lenses filter out the most extreme, artificial blue “junk” light that most man-made light sources display and improve your focus on what’s important to you.

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Synergy Science


The Echo® 9 Ultra H2 is a first-ever revolutionary water machine based on a proprietary hydrogen patented technology.

It delivers advanced molecular hydrogen for your body and promotes optimized cellular health, antioxidants, new renewed focus and longevity.

Our water machines create molecular hydrogen or H2. Hydrogen has been backed by hundreds of independent studies to support the body's ability to stop cell-damaging free radicals that are responsible for disease and cancer. We are a hydrogen company who uses water as the vehicle to enter the body.

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Healthy sleep is the most natural source of performance, vitality and energy. For more than 25 years, SAMINA has been promoting healthy sleep with high-quality organic natural products and unique product innovations. All SAMINA product innovations are uniquely shaped by insights from modern sleep medicine and the more than 30 years of experience of sleep psychologist and company founder Prof. Dr. med. h.c. Günther W. Amann-Jennson. Each individual component of the SAMINA healthy-sleep products promotes restful and healthy sleep. In view of the increasing number of people suffering from sleep and back problems, healthy sleep is an extremely important issue that is strongly influenced by personal factors. The SAMINA specialist retailers and distribution partners therefore provide competent and comprehensive healthy-sleep advice tailored to individual needs and circumstances. This way, SAMINA makes a significant contribution to healthy sleep and more energy during the day. Come and test our products and get advice all about healthy sleep, relaxation, back health and energy. The sleep experts from SAMINA look forward to your visit.

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Cryotherapy is the science of exposing the body to subzero temperatures in order to stimulate multiple physical and mental health benefits. Cryotherapy speeds up muscle recovery and relieves pain from any part of the body. It helps with weight loss and enhances general health and wellness. Cryotherapy is also used to treat aging and various skin symptoms.

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NanoVi™ helps repair everyday cell damage caused by what you eat, what you breathe, what you are exposed to, and oxidative stress.

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To relax, to exhale, to clear your mind. A Sunlighten sauna is a place to heal, a place to reflect, a place to invest in you. Watch this video to experience a Sunlighten sauna.

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The Joovv is the absolute best light therapy device in existence. These people are dedicated to delivering a life-changing, health-altering product, and are unwavering in their commitment to quality. I've experienced increased testosterone, anti-inflammatory benefits, general calmness, and quicker healing.

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Pulse Centers

Our passion is to give everyone the opportunity to upgrade his or her quality of life. We strive to provide our customers with life-changing experiences by manufacturing the world's leading PEMF exercise system and provide dedicated customer service that includes abundant education and training.

Pulse Centers offers a range of innovative technologies unmatched by any other PEMF manufacturer, including three state-of-the-art systems and body-application accessories that provide full-body PEMF as well as pinpoint concentration.

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24 Hour Fitness

Committed to Helping You Do More:

A little fit goes a long way, when you manage to fit in your workout. At 24 Hour Fitness, we’re here to provide the motivation you need to kick off the covers and kick into gear. We put opportunities and tools at your fingertips – such as studio and cycle classes, on-demand workouts, 24Life magazine and signature training programs – to get you started on the right track and keep you moving forward.

Headquartered in San Ramon, Calif., we are a leading fitness industry pioneer with nearly four million members in more than 400 clubs across the U.S. For more than 30 years, we’ve held fast to our mission of helping people improve their lives through fitness. From small and large goals met inside our clubs to living better outside the club, we’re here to help you Do More with Your 24.™

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TO STRIVE HARDER. BE BOLDER. SEEK GREATER. Unlock more results than a resolution ever could. Join Equinox and work out 8 times in 30 days and get your initiation back.

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T: Skin Health

Dr. Deepak Dugar

Dr. Dugar is the only Board Certified Plastic Surgeon in the United States whose entire surgical practice is dedicated to Scarless Nose™ Surgery. He has dedicated his entire career to closed (endonasal) rhinoplasty surgery in order to achieve a higher level of mastery to offer to his patients. Known for his artistry with subtle nose jobs, patients travel from around the world to see Dr. Dugar for his discrete Scarless Nose™ technique. His research in the medical field has been published in internationally acclaimed peer-reviewed journals and he continues to lecture and teach at national medical conferences around the country. As a respected authority within the industry, Dr. Dugar is on the advisory board for medical device and technology companies to continue to advance medical technology available for patients today. Dr. Dugar has served as a Medical Contributor and Advisor for CBS The Doctors, E! News, Sirius XM Radio, Huffington Post, Allure Magazine, Haute Living, and Refinery 29 regarding the latest and greatest cosmetic procedures used by Hollywood’s celebrities. In addition to practicing aesthetic surgery, Dr. Dugar has spent time in medical journalism where he was a member of the ABC News Medical Unit’s resident rotation in New York City working with Diane Sawyer, Dr. Richard Besser and the programs Good Morning America, World News and Live with Kelly and Michael.

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U: Dental Health

Dr. Gabe Rosenthal

Dr Gabe graduated from the USC School of Dentistry with honors. For two years, Dr. Gabe worked for the USC Sports Dental Program as a student dentist. Some of his services included making protective custom mouth guards, performing emergency procedures, and providing dental care to many student athletes, including several current MLB, NBA, and NFL stars. Dr. Gabe is a member of the Alpha Omega Dental Fraternity, the California Dental Association (CDA), the American Dental Association (ADA), and is associated with the California Breath Center.

Dr. Gabe grew up in a dental family. His father, Leslie Rosenthal, has been a dentist in Encino for four decades. Together, they have collaborated on many complex cosmetic and restorative dental cases. Dr. Gabe’s sister, Erica, is a dental hygienist. They are very excited to work side-by-side with one another providing comprehensive dental care for their patients. Dr. Gabe serves as the Cosmetic, Invisalign, and CAD/CAM (same-day-crowns) expert for the Katz Dental Group in the Los Angeles/Beverly Hills office.

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