Let’s face it. Most of us put our weight loss resolution on hold until New Year’s day. We convince ourselves that January 1st is the perfect day to start our new journey. It’s BS and we all know it!  Let’s say you get a call from your dentist office asking if you want to set up your yearly teeth cleaning. You respond to the receptionist and gently decline by saying you are waiting until after January 1st. It sounds silly right? That’s because it is! Somehow we’ve all fallen victim to the January 1st mindset and I know who to blame.

You’re probably not even aware that this mindset was created by fitness centers who make a ton of money each year marketing membership sales in January. They know that one of your resolutions is most likely to lose weight and get fit. Suprise suprise! It was just a clever marketing ploy. So you sign up for a membership in January because you’re ready to start a new lifestyle. You go out and buy all this chic workout gear. I’m talking leggings, sneakers, a gym bag,  the whole nine. You get to the gym and your super pumped. You start off going three times a week and then four or five because you can’t get enough of it. Three months pass and you can’t find the strength or time to go to the gym at all. This happens to the best of us.

Now that you know that this mindset was caused by a smart marketing strategy, let’s discuss why it’s good for you to start your fitness journey now and how you can make that happen. The first thing you need to do is stop making excuses. Unless you have some kind of physical ailment and your health care provider advises you not to workout then you have no excuse. The sooner you decide to get active the better it will be for you. Exercising not only helps with weight loss it also improves mood, helps muscles and bones, increases energy levels, boosts neural health, enhances the quality of your sleep, and reduces pain and inflammation. Why wouldn’t you want that before January?

Next, you want to figure out what workouts you can do with the resources you have. It doesn’t matter if you have a gym membership or not, all you need is a couple of minutes and some perseverance. A tip I like to give my clients is to get a dress or a pair of jeans you want to fit into and hang it in a place you can see it every day as motivation. Another tip is to take pictures of yourself in the same outfit each week or every couple of weeks so you can notice the difference in your body and stay encouraged. Both of these tips will encourage you to exercise. What are you waiting for? Get going!